My name is Jennifer Berk, and I’m an analytics and data leader with a marketing and product mindset – I’m interested in using data to benefit both customers and colleagues. I live in Manchester NH outside Boston. I’m learning more Python, commenting on Roger Ford’s law paper drafts, relearning about gardening, and looking for my next job.
My background was originally in web development, but I enjoy working with human systems as well as computer ones. I’ve therefore moved toward analytics, company and functional strategy, and managing teams. Whatever my job title, my goal is to use data and technology to improve communication, both between members of my team and between organizations and all their stakeholders.
I’m an alum of MIT (math/computer science, minor in economics) and the University of Chicago Booth School of Business (MBA focused on analytics and marketing). Most recently I was VP Analytics at Jobcase, which helps blue-collar workers get better jobs. My team focused on product analytics, data governance, and business metrics. Previously I led engineering teams responsible for data platform engineering, machine learning, and data modeling. My teams introduced event-based streaming data architecture; privacy, compliance, and governance programs; and multiple modern analytics tools to let colleagues make self-service data-informed decisions.
Before that I was VP Data Analytics at Chicago/Nashville-based startup edo Interactive, managing our European analytics team in London. My team analyzed billions of credit/debit card transactions to build our relationships with advertisers, card issuers, and our partner Visa Europe. During business school I interned at Orbitz in their Marketing Strategy, Planning and Analysis team. Before going back to school, I worked for Amplify Public Affairs in Washington DC and Purple Monkey Studios in Chicago. More about me is available in my LinkedIn profile, and I have a few projects on my portfolio page.
You can reach me at jcberk@gmail.com.
