Author Archives: Jennifer Berk

About Jennifer Berk

I'm an Analytics Director at edo Interactive in Chicago, IL. I'm an alum of MIT and the University of Chicago Booth School of Business. I like online newspapers, science fiction and fantasy, and ugly fish.

Minimum Viable Project Management

Minimum Viable Project Management from Jennifer Berk

Posted in Beyond Websites, Design, Development, Information Architecture, Management, Tools | Tagged , | Leave a comment

Tours of duty vs old-school promotions: everything old is new again

Ben Casnocha and Chris Yeh spoke a while ago on NPR’s OnPoint about their HBR article with Reid Hoffman, Tours of Duty: The New Employer/Employee Compact. People calling in seemed to have two main concerns: either they didn’t want the tour-of-duty … Continue reading

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We think our phones are private, while law enforcement gets our data

Two individually interesting studies released this week combine to demonstrate how mismatched our privacy expectations and our data uses are. From the Berkeley Center for Law and Technology‘s Berkeley Consumer Privacy Survey, we learn that most Americans think their mobile … Continue reading

Posted in Mobile, Privacy | Leave a comment

Introduction to SQL

Presented to the Chicago Booth technology club in spring 2012. Back-dating this post now I’ve finally uploaded the presentation in 2014…. Introduction to SQL (for Chicago Booth MBA technology club) from Jennifer Berk

Posted in Development, Education, Tools | Leave a comment

Millennial recession poetry

Every so often you start reading generational sociology (I’m one of the very-tail-end-of-Gen-X people) and find a poem instead. the Greek ideal of “thumos”, which is the lust not for money or success (in the conventional sense) but the lust … Continue reading

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How to Learn About the Financial Crisis

Considering I went to business school to focus on marketing, this is a weird term. I’m taking Investments (the first finance course), Central Banking (an advanced macroeconomics course, taught by the former head of the German central bank, Axel Weber), … Continue reading

Posted in International, Journalism | Leave a comment

Why Squid?

Because cephalopods are amazing.

Posted in Uncategorized | 2 Comments

Selling Attention – the New York Times paywall, Lincoln, Chuck, Subway, and the Washington Post redesign

This week I’m actively selling attention. Others have sold it for me in the past, every time I read an article with an (ignored) ad next to it, but now the purchasers are making their requests explicit and obvious. And … Continue reading

Posted in Advertising, Business models, Design, Journalism, Marketing, Personalization Design, Publishing | Tagged , , , , , , , , | Leave a comment

How to recruit an MBA intern

During last week’s Chicago Booth “West Quest” (trip to visit potential MBA internship employers in San Francisco, Seattle, and Los Angeles), I found I had definite ideas about what the company presentations were forgetting to mention. After hearing from 14 … Continue reading

Posted in Management, Marketing | Leave a comment

How Amazon’s ebook prices are poisoning their ratings

Amazon has a dilemma. They tried and failed to keep Kindle ebook prices fixed at $9.99, while publishers insisted on having flexibility to charge more. Now complaints about ebook pricing threaten to break their user ratings, one of the features … Continue reading

Posted in Business models, Design, Information Architecture, Marketing | Leave a comment