About Me
I'm an analytics and data leader with a marketing and product mindset. I hold an MBA from the University of Chicago Booth School of Business and a computer science degree from MIT. (More.) The views expressed on this site are my own.
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Author Archives: Jennifer Berk
How to recruit an MBA intern
During last week’s Chicago Booth “West Quest” (trip to visit potential MBA internship employers in San Francisco, Seattle, and Los Angeles), I found I had definite ideas about what the company presentations were forgetting to mention. After hearing from 14 … Continue reading
Posted in Management, Marketing
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How Amazon’s ebook prices are poisoning their ratings
Amazon has a dilemma. They tried and failed to keep Kindle ebook prices fixed at $9.99, while publishers insisted on having flexibility to charge more. Now complaints about ebook pricing threaten to break their user ratings, one of the features … Continue reading
Kicking off your crowdsourced fundraising with dynamite
Ever caused sales of $14,000 $18,000 in a day [ETA as of 10/6 1am: $50,000 in two days] for a product you off-handedly mentioned you were buying? If you’re a fan of good design and of Apple products in particular, … Continue reading
Posted in Business models, Marketing, Social Media
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Goodbye to Amplify Public Affairs, and why I believe in documentation
My goodbye-to-Amplify post is up now – I’m excited to be headed back to school but sad to be leaving great colleagues and projects. In the post I included the video from a more public goodbye, my talk at Debbie … Continue reading
Posted in Personal
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In Defense of Paul the Octopus, Prognosticator
In cephalopod solidarity, I protest the idea that the German octopus which predicted the results of all their World Cup matches, including their loss to Spain, should be cooked and eaten. I’m not sure why its keepers decided to ask … Continue reading
Posted in Personal
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The New News – Real-time and Overwhelming
What happens now when there’s breaking news? This happens: I’ve gotten my news mostly in real time since 1997, thanks to MIT’s zephyr instant message system, and one of the wonderful things about Twitter is expanding that to more people … Continue reading
Posted in Journalism, Social Media
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CSS 201 presentation
CSS 201 View more documents from Jennifer Berk.
“People who make websites” survey time again
Once again, talk about your web work.
Posted in Meme
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Newsprint smudges and the nonprofit model
I was stopped on my walk home today by a gentleman who thought I looked like a person who reads newspapers. We had a friendly conversation: Him: Do you get the Washington Post at home? Me: No, I read it … Continue reading
Posted in Business models, Marketing, Nonprofit, Publishing
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Why you can’t test-drive a refrigerator anymore
We have car dealerships, because you want to try driving a car before you buy it. We have mattress superstores, so you can lie on the bed before sleeping on it for the next five years. But apparently we’re killing … Continue reading
Posted in Business models, Design, Marketing
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