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	<title>Information Squid &#187; Beyond Websites</title>
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	<link>http://www.jcberk.com</link>
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		<title>Don&#8217;t just update your website</title>
		<link>http://www.jcberk.com/blog/2008/02/06/dont-just-update-your-website/</link>
		<comments>http://www.jcberk.com/blog/2008/02/06/dont-just-update-your-website/#comments</comments>
		<pubDate>Thu, 07 Feb 2008 03:08:00 +0000</pubDate>
		<dc:creator>Jennifer Berk</dc:creator>
				<category><![CDATA[Beyond Websites]]></category>

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		<description><![CDATA[My company just evolved into Amplify Public Affairs (haven&#8217;t yet changed the rest of my site; I&#8217;ll get to it). I was involved with parts of setting up the new website, but the name doesn&#8217;t just need to change there. &#8230; <a href="http://www.jcberk.com/blog/2008/02/06/dont-just-update-your-website/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>My company just <a href="http://www.amplifypublicaffairs.net/about/news/02-05-08.html">evolved</a> into <a href="http://www.amplifypublicaffairs.net/">Amplify Public Affairs</a> (haven&#8217;t yet changed the rest of my site; I&#8217;ll get to it). I was involved with parts of setting up the new website, but the name doesn&#8217;t just need to change there.</p>
<p>I&#8217;ve updated <a href="http://www.linkedin.com/in/jcberk">LinkedIn</a>, <a href="http://www.facebook.com/profile.php?id=707333147">Facebook</a>, <a href="http://www.twitter.com/jcberk/">Twitter</a>, <a href="">Blogger Relations</a> (the company blog), and I&#8217;m sure I&#8217;m still missing other profiles. (I need a list.)</p>
<p>It&#8217;s not just about your website anymore, and in my case my website will actually be one of the later things to update: more people will see the change on social networks than on this site. The site will be updated soon because it&#8217;s a more permanent (and in some cases more public) record, but it&#8217;s not the most important thing to bring current &#8211; it wouldn&#8217;t be even if it got a lot more traffic. The vital thing to change is the message at points of contact: sites and services where others interact with me.</p>
<p>Google doesn&#8217;t yet realize the new Amplify site exists. If all my coworkers link to it from their various profiles, it&#8217;ll be much harder to miss. Our influence can be greater because it&#8217;s spread across the web.</p>
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