About Me
I'm an MBA student in data-driven marketing at the University of Chicago Booth School of Business. (More.) The views expressed on this site are my own.
Monthly Archives: May 2007
Realtor ad vs “Everything is Miscellaneous”
Just saw a new ad from the National Association of Realtors for realtor.com that was fascinating in light of my current reading of Everything is Miscellaneous and past reading of Don’t Make Me Think. In the ad, realtor.com is pictured … Continue reading
Posted in Advertising, Information Architecture
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Tools of the Trade
Many information architects come from a design background. Their deliverables are gorgeous, their blogs are pretty – and their presentations are Good PowerPoint (take a look at the IA Summit ones for examples). It’s a little intimidating for me, coming … Continue reading
Posted in Design, Tools
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