Tools of the Trade

Many information architects come from a design background. Their deliverables are gorgeous, their blogs are pretty – and their presentations are Good PowerPoint (take a look at the IA Summit ones for examples). It’s a little intimidating for me, coming from a development background.

So I’m trying to learn – how to use designers’ tools and how to use them well.

Last week’s discovery was that InDesign is remarkably intuitive. Reading a book and playing with the software a bit was enough for me to feel confident I could create documents. Sure enough, when I mocked up a wireframe and compared it to the one by a designer colleague, all the bones were there. I still need to dissect a couple of good examples to learn nuances: “Oh, you made the shape outline and then put a text frame inside it instead of typing directly into the shape? That makes sense.” But it’s one more tool to have.

About Jennifer Berk

I'm an analytics and data leader with a marketing and product mindset. I like online newspapers, science fiction and fantasy, and ugly fish.
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