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start with discovery: research, interviews, what company does and message they want to convey do discovery in a place where you feel creative - colors, books, stuffed animals he keeps morgue files - printed matter that inspires him he keeps sketchbook - capture ideas and go back and find them and be reinspired sheet music title pages often have cool typography also digital morgue files - stamps, ads, photos, matchbooks, colors - tag invited to Comhaltas, preservation of Irish music/dance/etc, in Dublin invited to music sessions - feeling of community, playing together 10 minutes after meeting looked at traditional knotwork for inspiration told them to avoid dancing leprechauns had music available to bring online used knotwork, colors from those knotwork patterns, emotional connection, modern feel ended up with Comhaltas site A List Apart site - crossover between content and design took inspiration from old books' typography why is designing for yourself or your agency so difficult? hard to translate feel use iterative design makes what he calls grey-box comps look very like wireframes but are about layout hierarchy not just elements on page "AIGA stands for the professional association for design" (mm, de-acronyming) figured out flow of editorial then were wrapping different things around it third comp has design competition images in header don't want to cross designs but focus on one and develop that in second round, he focuses on details does it need an underline there? what's the relationship between headers and content? between 2 and 3, the logo got bigger. :) on article page, cleaned up navigation widened article column and inlined images instead of thumbnails Marty Neumeier, The Brand Gap WordPress head is in audience use brand equity when you redesign gridwork - i.e. early maps of Philadelphia by William Penn very different from London.... starts in Illustrator for grey-box comps, then moves to Photoshop pay attention to focal point reduce over-contrast over 400 members of Flickr group called Atrocious Apostrophe's “ ” ‘ ’ Elements of Typographic Style, Robert Bringhurst Thinking with Type, Ellen Lupton Grid systems in graphic design, Josef Muller Brockmann Making and Breaking the Grid, Timothy Samara
