About Me
I'm an MBA student in data-driven marketing at the University of Chicago Booth School of Business. (More.) The views expressed on this site are my own.
Category Archives: Advertising
Selling Attention – the New York Times paywall, Lincoln, Chuck, Subway, and the Washington Post redesign
This week I’m actively selling attention. Others have sold it for me in the past, every time I read an article with an (ignored) ad next to it, but now the purchasers are making their requests explicit and obvious. And … Continue reading
Posted in Advertising, Business models, Design, Journalism, Marketing, Personalization Design, Publishing
Tagged chuck, editorial, ethics, nytimes, patronage, sponsorship, subway, usability, washingtonpost
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How to charge for your social network
Jeremiah Owyang (of Web Strategy by Jeremiah) comments on Twitter: “users dont want to pay fofr social networks. thus the need for monetizations…enter advertisements”. Users don’t want to pay for anything, but that doesn’t mean nothing is ever paid for. … Continue reading
Posted in Advertising, Business models, Privacy
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Failing to quarantine viral video
BBDO Netherlands, working for Chrysler, recently created a viral video ad for the new Dodge Nitro SUV. The ad showed the car electrocuting a dog. Chrysler was not pleased. (And they’ve had problems with BBDO Detroit’s ads before.) Chrysler apologized … Continue reading
Posted in Advertising, Marketing, Privacy, Video
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Creative optimizers and Yahoo SmartAds
Following up on the concerns about how to use Yahoo SmartAds, the answer is probably to use a souped-up creative optimizer, ideally hooked into the ad serving system itself. That way you can analyze your results and then show your … Continue reading
Posted in Advertising, Marketing, Personalization Design
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Types of online video ads
Via Nick Wright’s Vir(tu)al Marketing and Media, online video and its inserted ads are getting more and more press. Google launched an AdSense for video pilot at the end of May. Google Video has had ads since the beginning of … Continue reading
Posted in Advertising, Video
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Ad as biopic
Just finished watching the (fabulous) Wimbledon final between Federer and Nadal. Aside from the amazing tennis (the one sport I turn on the TV to watch), I was fascinated by a great Nike ad, in a format I don’t remember … Continue reading
Posted in Advertising, Marketing
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Yahoo’s SmartAds launch – do we know how to use them?
Separate from all the hoopla this week about the iPhone, advertising has also made a leap forward. Yahoo has announced a system called SmartAds for on-the-fly composition of display ads – meaning a firm could set up an ad for … Continue reading
Posted in Advertising, Marketing, Personalization Design
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Realtor ad vs “Everything is Miscellaneous”
Just saw a new ad from the National Association of Realtors for realtor.com that was fascinating in light of my current reading of Everything is Miscellaneous and past reading of Don’t Make Me Think. In the ad, realtor.com is pictured … Continue reading
Posted in Advertising, Information Architecture
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