About Me
I'm an analytics and data leader with a marketing and product mindset. I hold an MBA from the University of Chicago Booth School of Business and a computer science degree from MIT. (More.) The views expressed on this site are my own.
Category Archives: Marketing
Selling Attention – the New York Times paywall, Lincoln, Chuck, Subway, and the Washington Post redesign
This week I’m actively selling attention. Others have sold it for me in the past, every time I read an article with an (ignored) ad next to it, but now the purchasers are making their requests explicit and obvious. And … Continue reading
Posted in Advertising, Business models, Design, Journalism, Marketing, Personalization Design, Publishing
Tagged chuck, editorial, ethics, nytimes, patronage, sponsorship, subway, usability, washingtonpost
Leave a comment
How to recruit an MBA intern
During last week’s Chicago Booth “West Quest” (trip to visit potential MBA internship employers in San Francisco, Seattle, and Los Angeles), I found I had definite ideas about what the company presentations were forgetting to mention. After hearing from 14 … Continue reading
Posted in Management, Marketing
Leave a comment
How Amazon’s ebook prices are poisoning their ratings
Amazon has a dilemma. They tried and failed to keep Kindle ebook prices fixed at $9.99, while publishers insisted on having flexibility to charge more. Now complaints about ebook pricing threaten to break their user ratings, one of the features … Continue reading
Kicking off your crowdsourced fundraising with dynamite
Ever caused sales of $14,000 $18,000 in a day [ETA as of 10/6 1am: $50,000 in two days] for a product you off-handedly mentioned you were buying? If you’re a fan of good design and of Apple products in particular, … Continue reading
Posted in Business models, Marketing, Social Media
Leave a comment
Newsprint smudges and the nonprofit model
I was stopped on my walk home today by a gentleman who thought I looked like a person who reads newspapers. We had a friendly conversation: Him: Do you get the Washington Post at home? Me: No, I read it … Continue reading
Posted in Business models, Marketing, Nonprofit, Publishing
Leave a comment
Why you can’t test-drive a refrigerator anymore
We have car dealerships, because you want to try driving a car before you buy it. We have mattress superstores, so you can lie on the bed before sleeping on it for the next five years. But apparently we’re killing … Continue reading
Posted in Business models, Design, Marketing
Leave a comment
The Ten Best Ideas from BlogPotomac
My recap from BlogPotomac is now up on the company blog. The short version: Shel Holtz: I don’t know how you establish a long-term community around a movie. Shireen Mitchell: Watching on TV is different from being there in person, … Continue reading
Posted in Conference, Marketing, Social Media
Tagged ambercadabra, blogpotomac, digitalsista, dougmeacham, geoffliving, lizstrauss, scottmonty, shashib, shel, Social Media
Leave a comment
Review: Personality Not Included
If you write a book called Personality Not Included (Amazon link), you’d better include your own personality in its pages. Rohit Bhargava has definitely succeeded in that – and in writing an entertaining book with some serious advice about how … Continue reading
Posted in Marketing, Reviews
Tagged blogger social, bs08, personalitynotincluded, pni, rohitbhargava
1 Comment
Blogger Social profiles – compiled
I’ll be going to Blogger Social in New York in a week, and in preparation I’ve been reading (and helping write) Steve Woodruff’s series of Socialite profiles. Now, for easy downloading, here are: The 48-page full-size PDF (5MB) and the … Continue reading
Posted in Conference, Marketing, Tools
5 Comments
Dispatch from work
My first post on my company’s blog: User Diaries in Community Software.
Posted in Marketing, Tools
Leave a comment