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I'm an analytics and data leader with a marketing and product mindset. I hold an MBA from the University of Chicago Booth School of Business and a computer science degree from MIT. (More.) The views expressed on this site are my own.
Category Archives: Personalization Design
Selling Attention – the New York Times paywall, Lincoln, Chuck, Subway, and the Washington Post redesign
This week I’m actively selling attention. Others have sold it for me in the past, every time I read an article with an (ignored) ad next to it, but now the purchasers are making their requests explicit and obvious. And … Continue reading
Posted in Advertising, Business models, Design, Journalism, Marketing, Personalization Design, Publishing
Tagged chuck, editorial, ethics, nytimes, patronage, sponsorship, subway, usability, washingtonpost
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Coats aren’t miscellaneous, and the future of online store personalization
In Everything is Miscellaneous, David Weinberger’s thesis is that digital objects aren’t stuck with one type of organization. Instead of an item being on one particular shelf in a given store, items can be found by many different characteristics. Last … Continue reading
Posted in Marketing, Personalization Design
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Creative optimizers and Yahoo SmartAds
Following up on the concerns about how to use Yahoo SmartAds, the answer is probably to use a souped-up creative optimizer, ideally hooked into the ad serving system itself. That way you can analyze your results and then show your … Continue reading
Posted in Advertising, Marketing, Personalization Design
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Yahoo’s SmartAds launch – do we know how to use them?
Separate from all the hoopla this week about the iPhone, advertising has also made a leap forward. Yahoo has announced a system called SmartAds for on-the-fly composition of display ads – meaning a firm could set up an ad for … Continue reading
Posted in Advertising, Marketing, Personalization Design
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