Category Archives: Privacy

How to charge for your social network

Posted on November 12, 2007 by Jennifer Berk

Jeremiah Owyang (of Web Strategy by Jeremiah) comments on Twitter: “users dont want to pay fofr social networks. thus the need for monetizations…enter advertisements”. Users don’t want to pay for anything, but that doesn’t mean nothing is ever paid for. … Continue reading →

Posted in Advertising, Business models, Privacy | 1 Comment

Failing to quarantine viral video

Posted on July 23, 2007 by Jennifer Berk

BBDO Netherlands, working for Chrysler, recently created a viral video ad for the new Dodge Nitro SUV. The ad showed the car electrocuting a dog. Chrysler was not pleased. (And they’ve had problems with BBDO Detroit’s ads before.) Chrysler apologized … Continue reading →

Posted in Advertising, Marketing, Privacy, Video | Leave a comment