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I'm an MBA student in data-driven marketing at the University of Chicago Booth School of Business. (More.) The views expressed on this site are my own.
Category Archives: Publishing
Newsprint smudges and the nonprofit model
I was stopped on my walk home today by a gentleman who thought I looked like a person who reads newspapers. We had a friendly conversation: Him: Do you get the Washington Post at home? Me: No, I read it … Continue reading
Posted in Business models, Marketing, Nonprofit, Publishing
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Slash versus backslash: does precision matter?
This is a slash: / This is a backslash: \ So it bugs me when people say xyz.com/whatever as “xyz dot com backslash whatever.” I know where it comes from: Windows directories really are separated by backslashes. It’s hard to … Continue reading
News and not-news
In these days of news organizations slowly and quickly and very quickly falling apart, I’m starting to catalogue types of reporting that really should be done by citizen media instead. Josh Korr at Publishing 2.0 thinks of scrapbook news; I’m … Continue reading
Pay-what-you-want and a 4% conversion rate
There are advantages to being famous. Not many bands can challenge the whole worldview of the music industry with one act. Radiohead is releasing their new album in a rather unusual way: as a digital download for which fans can … Continue reading
Posted in Marketing, Publishing
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The year of the ebook, take n
Ebooks seem to be hot again, at least for slightly warm values of hot. I’ve seen more articles mentioning them in the past month than I had for quite a while before that. Most prominently, both the Washington Post and … Continue reading
Posted in Marketing, Publishing
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