See SlideShare for additional presentations, and I’ll post more recent projects here over time.

“Amazon.fr: Why and How Amazon Made Its First Greenfield Foreign Investment” final paper, 6/2012
  • Analyzed Amazon’s strategic choices in launching and operating Amazon.fr for Managing the Firm in the Global Economy class
  • Used sources in English and French to track decisions and results
Paper (PDF)
Presentation (PDF)
“Introduction to SQL” presentation at Chicago Booth Technology club,
  • Wrote and delivered presentation introducing MBA students to pulling their own data from company databases
Thumbnail of agenda slide
Presentation at SlideShare
DonorsChoose.org Data Mining project, 6/2011
  • Suggested educational donations dataset for team final project for data mining class
  • Analyzed predictors of project funding and made recommendations to teachers, schools, and DonorsChoose
  • Selected for DonorsChoose Hacking Education Showcase (top 25 projects)
Project writeup
“Social Media at Work” and “Twitter for Nonprofits” presentations at multiple events,
  • Wrote and delivered presentations on social media for audiences interested in personal development and applying tools like Twitter to their advocacy work
Thumbnail of lessons slide
Presentation at SlideShare
Thumbnail of take-action app slide
Presentation at SlideShare
“Content Cross-Promotion” presentation at PodCamp DC,
  • Wrote and delivered presentation on strategies to link pieces of content from different sites
  • Audience member: “Coming out of PodcampDC, I think that the most creative AND useful presentation award goes to Jennifer Berk….”

Presentation at SlideShare
“The Wedding Dress That Fits You Best” Facebook application,
10/2007 – 3/2008
  • Designed and built quiz application on behalf of Xeno Media for JLM Couture
  • Added social elements to integrate quiz into Facebook site

Application about page (requires login)
World Library Publications,
8/2006 – 9/2007 (unlaunched)
  • Interviewed client personnel to determine business requirements
  • Redesigned site structure
  • Became team expert on WLP’s product types
  • Built XHTML/CSS/JavaScript templates
  • Programmed RedDot RQL scripts to alter metadata and content and to integrate with back-end Epicor system
Current site, new version unlaunched
American Association of Diabetes Educators,
4/2006 – 9/2007
  • Observed focus groups of site users
  • Wrote use cases
  • Redesigned site structure
  • Built XHTML/CSS/JavaScript templates

Live site
Chicago-area college marketing/PR directors group,
  • Wrote and delivered presentation on web trends for higher education
  • Discussed design, usability, blogs, podcasts, social bookmarking, social media, social networking, virtual worlds, and mobile communications
  • From one organizer: “They both did a great job of presenting new
    information and engaging the audience…. I heard a number of
    comments, too, from others after the meeting who said it was a great
American Academy of Pediatrics,
  • Wrote report on ways to study usability of existing eQIPP courses
Current site, no revisions planned
Home Run Inn 2 Go Yahoo store,
  • Built HTML/CSS/JavaScript templates
  • Set up Yahoo store back end
  • Invented method for using PHP and Yahoo store tags in the same page

Live site
Society of Women Engineers Archives,
  • Built HTML/CSS/JavaScript templates
  • Adapted C# code that pulled content from Stellent CMS
  • Set up XML files for navigation so additional information and profiles could easily be added

Live site

America’s Second Harvest,
  • Built HTML/CSS/JavaScript templates
  • Created OpenCms templates and set up autogeneration of navigation
  • Wrote JSP employment opportunity page and administrative tool
  • Documented process for making affiliate database updates

Live site

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