About Me
I'm an analytics and data leader with a marketing and product mindset. I hold an MBA from the University of Chicago Booth School of Business and a computer science degree from MIT. (More.) The views expressed on this site are my own.
Author Archives: Jennifer Berk
Social media confidence is about hiring
So many executives are scared of stepping into social media – they’ll lose control of their company’s image, they need to route all comments through Legal, they’ll see a giant drop in productivity if they stop blocking Facebook on the … Continue reading
Posted in Management, Social Media
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The Ten Best Ideas from BlogPotomac
My recap from BlogPotomac is now up on the company blog. The short version: Shel Holtz: I don’t know how you establish a long-term community around a movie. Shireen Mitchell: Watching on TV is different from being there in person, … Continue reading
Posted in Conference, Marketing, Social Media
Tagged ambercadabra, blogpotomac, digitalsista, dougmeacham, geoffliving, lizstrauss, scottmonty, shashib, shel, Social Media
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Slash versus backslash: does precision matter?
This is a slash: / This is a backslash: \ So it bugs me when people say xyz.com/whatever as “xyz dot com backslash whatever.” I know where it comes from: Windows directories really are separated by backslashes. It’s hard to … Continue reading
Politics Online Conference writeups
I was lucky enough this year to be able to attend parts of the Politics Online Conference, run by the Institute for Politics, Democracy, and the Internet at George Washington University. It was a great event, with interesting topics/speakers and … Continue reading
News and not-news
In these days of news organizations slowly and quickly and very quickly falling apart, I’m starting to catalogue types of reporting that really should be done by citizen media instead. Josh Korr at Publishing 2.0 thinks of scrapbook news; I’m … Continue reading
And what I learned on the Japan/China trip, from Slideshare
What I Learned on My Fall Vacation View SlideShare presentation or Upload your own. (tags: japan china)
Posted in Design
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Podcast roundup – broken glasses edition
My glasses have been horribly scratched for at least a year, and I’d finally decided that within the next couple months I’d get myself an eye exam and some new glasses. Then last Tuesday my glasses weren’t just scratched, I … Continue reading
Posted in Reviews
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Review: Personality Not Included
If you write a book called Personality Not Included (Amazon link), you’d better include your own personality in its pages. Rohit Bhargava has definitely succeeded in that – and in writing an entertaining book with some serious advice about how … Continue reading
Posted in Marketing, Reviews
Tagged blogger social, bs08, personalitynotincluded, pni, rohitbhargava
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