About Me
I'm an analytics and data leader with a marketing and product mindset. I hold an MBA from the University of Chicago Booth School of Business and a computer science degree from MIT. (More.) The views expressed on this site are my own.
Author Archives: Jennifer Berk
Blogger Social profiles – compiled
I’ll be going to Blogger Social in New York in a week, and in preparation I’ve been reading (and helping write) Steve Woodruff’s series of Socialite profiles. Now, for easy downloading, here are: The 48-page full-size PDF (5MB) and the … Continue reading
Posted in Conference, Marketing, Tools
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Don’t just update your website
My company just evolved into Amplify Public Affairs (haven’t yet changed the rest of my site; I’ll get to it). I was involved with parts of setting up the new website, but the name doesn’t just need to change there. … Continue reading
Posted in Beyond Websites
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Long question, short answer
http://dowebsitesneedtolookexactlythesameineverybrowser.com/ Looking nice in every browser is, of course, appreciated.
Posted in Design, Development, Meme
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How to charge for your social network
Jeremiah Owyang (of Web Strategy by Jeremiah) comments on Twitter: “users dont want to pay fofr social networks. thus the need for monetizations…enter advertisements”. Users don’t want to pay for anything, but that doesn’t mean nothing is ever paid for. … Continue reading
Posted in Advertising, Business models, Privacy
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Dispatch from work
My first post on my company’s blog: User Diaries in Community Software.
Posted in Marketing, Tools
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Today’s interesting posts from the feedreader
Bathroom blogging at Diva Marketing – when was the last time you thought about “the importance of bathrooms in the customer experience”? And how often do you judge an organization on its hygiene factors because they haven’t even gotten the … Continue reading
Coats aren’t miscellaneous, and the future of online store personalization
In Everything is Miscellaneous, David Weinberger’s thesis is that digital objects aren’t stuck with one type of organization. Instead of an item being on one particular shelf in a given store, items can be found by many different characteristics. Last … Continue reading
Posted in Marketing, Personalization Design
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Pay-what-you-want and a 4% conversion rate
There are advantages to being famous. Not many bands can challenge the whole worldview of the music industry with one act. Radiohead is releasing their new album in a rather unusual way: as a digital download for which fans can … Continue reading
Posted in Marketing, Publishing
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AEAChicago2007 – “Dealing With the Both of You” by Jim Coudal
Back to main AEAChicago2007 post located a mile and a half directly east of here colocated with 37Signals create names and identities, ad campaigns, short files, tv commercials, package design for their own businesses and for others many people have … Continue reading
Posted in Conference, Design
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AEAChicago2007 – “Selling Design” by Jeffrey Zeldman
Back to main AEAChicago2007 post This presentation was otherwise known as “how fast can you type?” was in advertising for 15 years before got into the web (musician, filmmaker, etc.) got into the web so he could work in his … Continue reading
Posted in Conference, Design
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