About Me
I'm an analytics and data leader with a marketing and product mindset. I hold an MBA from the University of Chicago Booth School of Business and a computer science degree from MIT. (More.) The views expressed on this site are my own.
Author Archives: Jennifer Berk
AEAChicago2007 – “The State of CSS in an IE7 World” by Eric Meyer
Back to main AEAChicago2007 post the 800 pound gorilla is awake again! (King Kong pic) IE was dead, rolled into the operating system, but now it’s back “if it steps on me, I’m going to be a small raspberry stain.” … Continue reading
Posted in Conference, Development
1 Comment
AEAChicago2007 – “Accessibility: Lost in Translation” by Derek Featherstone
Back to main AEAChicago2007 post Derek Featherstone’s post about his presentation ironfeathers.ca (just did triathlon, Ironman) icanhaz.com/accessibility (new tinyurl competitor) developers actually creating the site from its design often have checklist syndrome “here’s what you need to do to make … Continue reading
Posted in Conference, Development
1 Comment
AEAChicago2007 – “Best Practices for Form Design” by Luke Wroblewski
Back to main AEAChicago2007 post Luke Wroblewski’s post about his presentation designs web applications – eleven years of designing a lot of forms online shopping experience is browsing until you find what you want, then a form so forms stand … Continue reading
Posted in Conference, Design
Leave a comment
AEAChicago2007 – “Be Pure. Be Vigilant. Behave.” by Jeremy Keith
Back to main AEAChicago2007 post how to approach adding behavior to your site will give copies of his book, Bulletproof AJAX, away to good questions be pure: separation between HTML, CSS, JavaScript so progressive enhancement, beginning with a solid structure … Continue reading
Posted in Conference, Development
Leave a comment
AEAChicago2007 – “Interface Design Juggling” by Dan Cederholm
Back to main AEAChicago2007 post International Jugglers Association was in next room to Webvisions 2006 color, typography, iconography, microformats, flexibility start by keeping one object in the air, then two, then…. special announcement: has a new site, toupeepal.com (Wig 2.0) … Continue reading
Posted in Conference, Design
Leave a comment
AEAChicago2007 – “The Seven Lies of Information Architecture” by Liz Danzico
Back to main AEAChicago2007 post Liz Danzico’s post about her presentation Definitely the most controversial presentation. abriefmessage.com – with Khoi Vinh edits many people but project with Adobe was first time she’d been edited in a while Adobe’s design center … Continue reading
Posted in Conference, Information Architecture
1 Comment
AEAChicago2007 – “Search Analytics for Fun and Profit” by Lou Rosenfeld
Back to main AEAChicago2007 post internal search logs are a missing tool Jakob Nielson says 50% of users are search-dominated Zipf curve – long tail distribution – for search results in this case, try to optimize the short head look … Continue reading
Posted in Conference, Information Architecture
Leave a comment
AEAChicago2007 – “Design Your Way Out of a Paper Bag” by Jason Santa Maria
Back to main AEAChicago2007 post start with discovery: research, interviews, what company does and message they want to convey do discovery in a place where you feel creative – colors, books, stuffed animals he keeps morgue files – printed matter … Continue reading
Posted in Conference, Design
Leave a comment
AEAChicago2007 – “Writing the User Interface” by Jeffrey Zeldman
Back to main AEAChicago2007 post interfaces are mostly text try going to a website in a foreign language and see if you can tell how to interact content drives traffic – i.e. boingboing words + how big they are + … Continue reading
Posted in Conference, Design
1 Comment
AEAChicago2007 – “Secrets of the CSS Jedi” by Eric Meyer
Back to main AEAChicago2007 post Web 2.0 reflection of Yoda! isindex tag? from HTML 1.0, no one’s used it in five years or so. display: table doesn’t have to only apply to tables padding on images not just text; images … Continue reading
Posted in Conference, Development
1 Comment